Privacy policy
PRIVACY POLICY
Last updated: 15 September 2026
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ABOUT THIS POLICY
Shop Willson respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, why we use it, who we may share it with, how long we keep it and the rights available to you.
For the purposes of UK data protection law, Shop Willson is the data controller for personal information processed through this store.
Shop Willson is a UK-based sole trader.
Contact details:
Shop Willson
20 Irwell Road
Maidstone
ME17 3XE
United Kingdom
Email: t.willson2892@gmail.com
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INFORMATION WE COLLECT
Depending on how you use our store, we may collect the following information:
• Your name
• Billing and delivery addresses
• Email address
• Telephone number, if provided
• Order and transaction information
• Products you purchase, return or view
• Account information and preferences
• Messages and enquiries you send to us
• Device, browser and network information
• IP address and approximate location
• Website usage, cookie and analytics information
• Marketing preferences
• Fraud prevention and security information
Payment information is processed securely by Shopify and the payment providers available at checkout. Shop Willson does not directly store your complete payment-card details.
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HOW WE COLLECT INFORMATION
We may collect personal information:
• Directly from you when you place an order, create an account, contact us, request a return or subscribe to marketing
• Automatically when you browse or interact with our website
• From Shopify and other companies that help us operate the store
• From payment providers, delivery companies and suppliers
• From advertising, analytics or social-media services where these have been enabled
• From fraud prevention and identity-verification services where necessary
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WHY WE USE YOUR INFORMATION
We may use your personal information to:
• Process, confirm and fulfil orders
• Take and verify payments
• Arrange delivery
• Process returns, refunds and customer-service requests
• Create and manage customer accounts
• Communicate with you about an order
• Prevent fraud and protect the security of our store
• Keep business, financial and tax records
• Improve our products, website and customer experience
• Measure website performance
• Send marketing where you have consented or where otherwise permitted by law
• Comply with legal and regulatory obligations
• Establish, exercise or defend legal claims
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OUR LAWFUL BASES
Under UK data protection law, we must have a lawful reason for using your personal information.
Depending on the situation, we rely on:
Contract — when information is necessary to process and fulfil your order or provide a service you requested.
Legal obligation — when we must retain or use information to comply with tax, accounting, consumer-protection or other laws.
Legitimate interests — when reasonably necessary to operate and improve our business, provide customer service, prevent fraud or protect our store, provided that your rights do not override those interests.
Consent — when you have actively agreed to a particular use, such as receiving certain marketing communications or accepting non-essential cookies. You may withdraw consent at any time.
Legal claims — when information is required to establish, exercise or defend a legal claim.
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SHOPIFY
Our store is hosted by Shopify.
Shopify processes personal information to provide the ecommerce platform, checkout, security, fraud prevention and other services that allow us to operate the store.
Information submitted through the store may be processed by Shopify and its service providers in countries outside the United Kingdom.
You can learn more about Shopify’s handling of personal information at:
https://www.shopify.com/legal/privacy/app-users
You can also access Shopify’s privacy portal at:
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PAYMENTS
Payments are processed by Shopify and the payment provider selected at checkout.
Payment providers may collect and process payment-card details, billing information, transaction information and fraud-prevention information according to their own privacy policies.
Shop Willson normally receives confirmation of the payment and relevant transaction details rather than your complete payment-card information.
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SUPPLIERS AND DELIVERY COMPANIES
We may share the information necessary to fulfil your order with suppliers, fulfilment partners and delivery companies.
This may include your:
• Name
• Delivery address
• Contact details
• Ordered products
• Delivery instructions
These companies may only receive the information reasonably required to process and deliver your order.
Some products may be dispatched directly by a supplier. Where this happens, the supplier will receive the delivery information required to fulfil that order.
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OTHER COMPANIES WE MAY USE
We may share personal information with trusted companies that help us operate the business, including:
• Shopify
• Payment providers
• Suppliers and fulfilment partners
• Postal and delivery companies
• Website hosting and technical-support providers
• Email and customer-support services
• Analytics providers
• Advertising and social-media platforms, where enabled
• Fraud prevention and security providers
• Accountants, legal advisers and professional consultants
• Regulators, law-enforcement bodies or public authorities where legally required
We do not sell your personal information.
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MARKETING
We may send marketing communications if you have consented or if another lawful basis permits us to do so.
You can unsubscribe at any time by:
• Using the unsubscribe link in a marketing email
• Changing your preferences where available
• Emailing t.willson2892@gmail.com
Unsubscribing from marketing will not prevent us from sending necessary messages about your orders, payments, deliveries, returns or account security.
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COOKIES AND ANALYTICS
Our website uses cookies and similar technologies.
Essential cookies are used to operate the store, maintain security, remember basket contents and enable checkout.
With your permission, non-essential cookies may be used for analytics, personalisation and advertising.
Where a cookie-consent tool is displayed, you can accept, reject or manage non-essential cookies through that tool.
You can also control cookies through your browser settings. Blocking certain cookies may prevent parts of the website from working properly.
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HOW LONG WE KEEP INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The retention period may depend on:
• The status of your order or account
• Customer-service, warranty, return or dispute requirements
• Fraud prevention and security needs
• Tax, accounting and legal record-keeping obligations
• The establishment, exercise or defence of legal claims
• Whether you have consented to marketing
When personal information is no longer required, we will delete it, anonymise it or securely restrict its use where appropriate.
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INTERNATIONAL TRANSFERS
Shopify, suppliers and other service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will rely on appropriate safeguards where required. These may include:
• A country recognised by the UK as providing adequate protection
• The UK International Data Transfer Agreement
• The UK Addendum to approved Standard Contractual Clauses
• Another lawful transfer mechanism
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SECURITY
We take reasonable organisational and technical measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no website, email service or internet transmission can be guaranteed to be completely secure.
You are responsible for keeping any account password confidential and should contact us if you believe your account has been accessed without permission.
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YOUR RIGHTS
Depending on the circumstances, UK data protection law may give you the right to:
• Ask for access to your personal information
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your information
• Ask us to restrict how information is used
• Object to certain uses of your information
• Receive certain information in a portable format
• Withdraw consent where processing relies on consent
• Object to direct marketing
• Complain to the Information Commissioner’s Office
These rights are not absolute and may not apply in every situation.
To exercise a right, email t.willson2892@gmail.com.
We may need to ask for information to confirm your identity before completing a request.
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CHILDREN
Our store is not intended for children to use independently.
We do not knowingly collect personal information directly from children who are not legally able to enter into a purchase contract.
If you believe a child has provided personal information without appropriate permission, contact us at t.willson2892@gmail.com.
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THIRD-PARTY WEBSITES
Our website may contain links to websites operated by other companies.
Shop Willson does not control those websites and is not responsible for their privacy practices. You should read the privacy policy of any external website you visit.
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CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes to our business, services, technology or legal obligations.
The latest version will be published on this page with an updated revision date.
Material changes will be communicated where required by law.
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COMPLAINTS
If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.
Email: t.willson2892@gmail.com
You also have the right to complain to the UK Information Commissioner’s Office.
Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint
Telephone: 0303 123 1113
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CONTACT US
For privacy questions or requests, contact:
Shop Willson
20 Irwell Road
Maidstone
ME17 3XE
United Kingdom
Email: t.willson2892@gmail.com